2014년 Top 100 Retailers Chart 2014 - Department Stores

Top 100 Retailers Chart 2014 - Department Stores

 https://nrf.com/news/top-100-retailers

 

 

 

The department store-as-dinosaur analogy has been around almost as long as dinosaurs have been extinct, but there still seems to be life in this oldest of retail formats.

 

Macy’s is Exhibit A for both sides of the argument, closing stores and furloughing employees while continuing to expand sales and operate profitably. Macy’s has grown sales by $4.4 billion over the past four years and attributes much of that performance to its “core business strategies,” referred to as M.O.M. for My Macy’s localization, omni channel integration and “Magic Selling.” This last is a four-year-old initiative to train sales associates in recognizing and understanding customers’ diverse lifestyles and priorities.

 

“Our competitive advantage is in the unique combination of localization, omnichannel and enhanced customer engagement,” says Terry J. Lundgren, Macy’s chairman and chief executive. “Customers are able to shop for and buy the products they want and prefer in our stores, via mobile devices and on computers in a shopping environment that delivers outstanding value and is supported with great service … We have been developing M.O.M. for years and it is an enduring formula that we believe continues to hold significant promise for the future.”