〔뉴노멀〕 New Normal, 新常态

〔뉴노멀〕 New Normal, 新常态

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‘뉴 노멀’은 경제의 변화 흐름에 따른 새로운 기준을 말하는데, ‘뉴 노멀’이 등장하면 기존의 기준은 ‘올드 노멀’로 퇴색된다.

 

 

예를 들어 중국 등 신흥국의 부상을 `뉴 노멀`이라고 한다면 미국과 유럽 등 선진국이 주도한 국제경제 질서는 `올드 노멀(Old Normal)`이라 한다.

 

또한, 2008년 글로벌 금융위기 이전의 고성장ㆍ고부채 시대는 ‘올드 노멀’이라고 하면, 금융위기 이후 부채 축소를 통한 구조적 저성장시대는 ‘뉴 노멀‘이라고 한다.

 

이 용어는 글로벌 채권투자회사 핌코(PIMCO)의 최고경영자(CEO) 모하메드 엘에리언(Mohamed El-Erian)이 2008년 펴낸 `새로운 부의 탄생(When markets collide)`에서 언급해 알려졌다

 

 

Usage history 新常态

Wikipedia

 

•1966 ‘The Moon Is a Harsh Mistress’

Author Robert A. Heinlein used the phrase in his 1966 novel, The Moon Is a Harsh Mistress, with a character telling lunar colonists:

 

Citizens, requests may reach you through your comrade neighbors. I hope you will comply willingly; it will speed the day when I can bow out and life can get back to normal — a new normal, free of the Authority, free of guards, free of troops stationed on us, free of passports and searches and arbitrary arrests.

 

•2005 avian influenza

The term was used in 2005 by Peter M. Sandman and Jody Lanard in relation to methods of manipulation of attitudes of the public towards avian influenza. They explained that the initial, typically temporary, fearfulness of a novel risk such as a flu pandemic is something to be guided, that this initial period is a "teachable moment" and offers the opportunity of establishing a "new normal".

 

•2008 financial crisis

The term was used in the context of cautioning the belief of economists and policy makers that industrial economies would revert to their most recent means post the 2007-2008 financial crisis.

 

The 29 January 2009, Philadelphia City Paper quoted Paul Glover (activist) referring to the need for "new normals" in community development, when introducing his cover story "Prepare for the Best".

 

El-Erian's lecture cites a 18 May 2008 Bloomberg News article written by journalists Rich Miller and Matthew Benjamin for first using the term: "Post-Subprime Economy Means Subpar Growth as New Normal in U.S."[6]

 

The 2010 Per Jacobsson lecture delivered by the head of [[P Mohamed A. El-Erian, was titled "Navigating the New Normal in Industrial Countries". In the lecture El-Erian stated that "Our use of the term was an attempt to move the discussion beyond the notion that the crisis was a mere flesh wound...instead the crisis cut to the bone. It was the inevitable result of an extraordinary, multiyear period which was anything but normal".

 

•2012 U.S. presidential debate

The term has subsequently been used by ABC News, BBC News,[8] the New York Times, and formed part of a question by Candy Crowley, the moderator of the Second U.S. presidential debate of 2012.

 

•2012 China's economic slowdown

Since 2012, China's economy has shown a marked slowdown, with growth rates declining from double digit levels (before the 2007-2009 financial crisis) to around 7% in 2014. In 2014, a statement by Xi Jinping, General Secretary of the Communist Party of China, indicated that China was entering a 'new normal' (Chinese: 新常态).

 

This term was subsequently popularised by the press and came to refer to expectations of 7% growth rates in China for the foreseeable future. It was indicative of the Chinese government's anticipation of moderate but perhaps more stable economic growth in the medium-to-long term.

 

•2020 COVID-19 pandemic

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During the COVID-19 pandemic, the term new normal has an increasing use to refer the changes of human behavior changes during this pandemic. Doctors at the University of Kansas Health System anticipate that the pandemic will change daily life for most people.

 

This includes limiting person-to-person contact, like handshakes and hugs. Additionally, maintaining distance from others or social distancing, in general, will likely stick around until at least spring 2021.