⊙The 5 new retail store formats to watch in 2023
We examined 5 of these new store experiments that will level
up brick-and-mortar shopping in the coming year by creating
exciting, efficient, and necessary stores:
• Expertise-driven experiences
• Omnichannel natives
• Shop-in-shops
• Smaller stores
• Specialized spin-offs
The formats emphasize the need for more consistent and in-depth
employee training as well as the importance of customer data as a
foundation for decision-making.
Tech solutions will be fundamental in advancing these new
formats. Each breakdown below will also direct you to CB Insights
research that can help identify the right tech and vendors to create
these IRL experiences.
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