⊙미국 인터넷쇼핑몰 월평균 방문자 순위 (2020년 기준)

⊙미국 인터넷쇼핑몰 월평균 방문자 순위 (2020년 기준)

 

Top 10 Ecommerce Sites in the USA

Ecommerce Guide

 

- 미국의 인구는 327.9 백만에 달합니다. 그 중 312 백만은 인터넷을 사용하고 209.6 백만은 온라인으로 쇼핑합니다.

 

- 2018년 전자 상거래 매출은 무려 517.36 억 달러에 달했으며 소매 전자 상거래만으로는 2023 년까지 740 억 달러를 초과 할 것으로 예상됩니다.

 

- 2018년 현재 온라인 소매업은 미국 전체 소매 판매의 14.3 %를 차지했으며 2016 년의 11.6 %에서 증가했습니다. 이로 인해 미국은 세계에서 세 번째로 가장 진보 된 전자 상거래 시장으로 영국과 독일이 가장 잘 차지하며 각각 총 소매 판매의 더 높은 비율을 누리고 있습니다.

 

 

1. Amazon

Estimated number of monthly visitors: 2.73 billion

Amazon is not only an American e-commerce leader, but it’s also the leading e-commerce site in most countries. Founded in 1994 as a humble e-commerce site selling books, Amazon has gone on to reach superstardom dominating the majority of e-commerce categories, including computers and electronics, books and literature, and even TV and movie streaming. 

Amazon shoppers in the US enjoy the full variety of Amazon products making up the world’s largest portal to books, music, electronics,  apparel and accessories, tools and hardware,  sporting goods, and pretty much everything else one can dream of. Not to mention, US shoppers can get these products with free one-day or two-day delivery with the Amazon Prime service.

 

 

2. eBay

Estimated number of monthly visitors: 855.82 million

Founded in 1998, eBay is another e-commerce pioneer that’s had a significant headstart in the global race to e-commerce dominance. Staying true to their original purpose, eBay has been the leading online marketplace for more than 20 years, the first of its kind and the largest in the world, offering consumers an online platform to buy and sell just about anything they can think of. 

Today eBay dominates categories including electronics, cars, clothes, collectibles, and more, through auctions, direct from brands, or through verified sellers, with free shipping on many items.

 

 

3. Walmart

Estimated number of monthly visitors: 468.96 million

Walmart has been a household name in the US since the 60s, establishing itself as a low-price point mega-warehouse, which has since turned into the world’s largest retail corporation, with stores in 50 states and a significant e-commerce presence in the US, Canada, and Mexico. 

Walmart’s online shoppers have access to an array of products in categories including electronics, baby products, fashion, pharmacy, and auto-parts, making it an attractive platform for customers across a wide range of profiles. Walmart in the US even offers a Walmart branded credit card for customers to save even more on their purchases.

 

 

4. Craigslist 

Estimated number of monthly visitors: 342.56 million 

Founded in 1995, Craigslist is the largest classifieds in the world, despite only servicing the US. On Craigslist, users can browse a variety of sections, including jobs, housing, items for sales, items wanted, services for sale, services wanted, gigs, resumes, and discussions, where they can either look to buy or sell. 

With an extremely broad range of items and services posted, Craigslist holds an interesting mix of leading categories, ranging from the expected with news and media, and electronics and technology, to the questionable including adult services, and credit lending. 

 

 

5. Target

Estimated number of monthly visitors: 258.34 million

Target is the second-largest department store in the US after Walmart. It operates more than 1800 stores throughout the country and boasts an extensive e-commerce solution giving customers access to the full range of target products and services online as well as in-store. 

Target is a consumer goods retailer selling products from fashion items to home decoration, furniture, groceries, electronics, hygiene products and much more, with a leading position in the fashion and apparel, and home and garden categories. With the Target RedCard, they are now also a major player in banking and finance. 

 

 

6.  Etsy

Estimated number of monthly visitors: 266.31 million

Etsy is a US-born marketplace with a niche focus on the sale of handmade or vintage products and unique factory-manufactured items. Etsy’s e-commerce site enables people and companies to sell a wide range of goods, from art to clothing and accessories, food, bath and beauty products, as well as toys and a wealth of other unique items. 

Founded in 2006, Etsy is the 19th largest marketplace in the world, a significant accomplishment considering its niche specialization. Of the categories that users seek on the platform, fashion is the largest.

 

 

7. Best Buy

Estimated number of monthly visitors: 192.70 million

Another US retailer with a long history spanning back to the 60s is Best Buy. Beginning as a consumer electronics retailer, Best Buy has grown to be a dominant brand with bricks and mortar stores across the country, as well as in Canada and Mexico. 

Today, Best Buy offers customers a wide range of products, including electronics, appliances, furniture, fitness, travel, baby products, and more. Despite the wide variety, they are best known as a consumer electronics company, and they rank number 3 in the world in the computer electronics and technology e-commerce category.

 

 

8. Macy’s

Estimated number of monthly visitors: 165.29 million

Launched in the 90s, Macy’s is a US fashion powerhouse that started as a brick and mortar retailer and soon grew to become a global brand with locations in various countries and an e-commerce site ranking number one worldwide in the fashion and apparel category. 

Macy’s e-commerce site boasts a vast line of accessories, shoes, beauty products, cosmetics, womenswear, menswear, children’s clothes, as well as home and decoration products. They have also launched their very own credit card, seeing the online retailer enter into the finance sector.

 

 

9. Home Depot

Estimated number of monthly visitors: 147.15 million

Home Depot is the largest home improvement supplies retailer in the US, boasting stores across the entire country, as well as abroad in Canada and Mexico, with an e-commerce store in all regions. This makes it the second-largest home and garden e-commerce site in the world.

Offering products from new appliances, bathroom and kitchen remodeling items, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans, construction products, and associated services, Home Depot is the go-to site for home improvement supplies in the US.

 

 

10. Wish

Estimated number of monthly visitors: 111.62 million

Wish makes for an interesting addition to the list as, unlike many other brands featured, it is primarily a mobile marketplace where small businesses and manufacturers can sell goods directly to consumers using the Wish platform. The Wish marketplace operates in four main categories, which are electronics, family, beauty, and home decoration.

Founded in 2010, Wish has had a meteoric rise to the top, leading in categories including computer electronics and technology, adult items, and video games, consoles, and accessories.